Shiseido - Fino Premium Touch Moist Shampoo

Cleanse, moisturize, and repair dry, damaged hair in one wash with Shiseido Fino Premium Touch Moist Shampoo — the perfect first step to Fino's cult-favorite hair care routine.

Formulated with Royal Jelly EX, PCA, Hydrolyzed Wheat Protein, and Lipidure EX, this rejuvenating shampoo delivers three major effects — moisturize, strengthen, and repair — from the very first wash. A fine, rich lather wraps each strand, gently removing dirt, oil, and buildup while leaving hair silky smooth and nourished. Suitable for all hair types, especially dry, brittle, color-treated, or permed hair. A signature graceful floral scent lingers softly all day.

Key Benefits

• Deeply moisturizes dry, brittle, or damaged hair
• Strengthens weak strands from the root, reducing breakage and split ends
• Repairs damage from UV rays, heat styling, coloring, and perms
• Fine, rich lather cleanses gently without stripping
• Non-heavy finish — leaves hair clean, silky, and manageable
• Signature graceful floral scent

Key Ingredients & Benefits

Royal Jelly EX: A nutrient-rich bee ingredient that deeply nourishes and hydrates, helping restore elasticity and firmness.

PCA (Pyrrolidone Carboxylic Acid): A natural moisturizing factor that strengthens hair from the roots and locks in hydration.

Hydrolyzed Wheat Protein: Reinforces weakened strands and helps reduce breakage.

Lipidure EX: An advanced repair ingredient that rebuilds damaged hair structure and restores natural shine.

Ideal For

• Dry, brittle, or damaged hair
• Color-treated, highlighted, or permed hair
• Hair stressed by UV rays or environmental damage
• Daily use — pairs perfectly with the Fino Premium Touch Hair Mask

How to Use

Rinse hair and scalp thoroughly with lukewarm water. Dispense 1-2 pumps of shampoo into hands and lather. Apply to the entire scalp and hair, then gently massage the scalp in circular motions with your fingertips for about a minute. Rinse thoroughly. Follow with Fino Premium Touch Conditioner or Hair Mask for best results.

Why Choose Shiseido Fino Premium Touch Moist Shampoo?

Fino brings salon-grade Japanese haircare into the shower — cleansing that actually nourishes, strengthens, and repairs while it washes. The perfect first step to healthier, shinier, more manageable hair with every wash.